The only point to a photograph, to me, is its uniqueness.
Perhaps the building across the way has been photographed a million times, but has someone captured an aerial view? Taking something commonplace and making it special to the eye of many is difficult. With each white dress, with each small miracle – it is important that you find something special, something relateable, something emotional. Models which only smile to perfection are sure to missed in a sea of boredom.
Look for the wrinkles, the freckles, the shadows, the creases of a shirt, and the light behind someones eyes. Capture a persons essence through imperfection, and surely people will look, for there is something beautiful, wonderful and captivating in imperfection.